10 ENGAGING INSTAGRAM POSTS FOR REALTORS
By Breakthrough Broker Let’s face it, being entertained on Instagram is easy, but creating entertaining content is difficult. Are you a TikTok superstar or Instagram famous? No, you’re a Realtor. So how do you juggle this career and maintain a fun and functional Instagram account? If you’re in need of some inspiration, you’ve come to the right place! We’ve put together 10 ideas for engaging Instagram posts. SHARE SOMETHING PERSONAL. Yes, you’re a real estate agent, but you’re also a person with hobbies, interests, family, friends, and pets. “Personal” does not have to be your life’s story, but it could be a piece of it. Humans are inherently interested in other humans, especially those they’re working with. Examples: TIPS FOR CURRENT OR FUTURE HOMEOWNERS. As a Realtor, you have a ton of insider, real estate-specific information that could be helpful to your sphere. Making yourself a resource is an incredible way to create engagement.Examples: BEFORE AND AFTER. People LOVE a transformation, and that’s exactly what you do for your sellers with property staging. Example: – Whether it is professional staging or advice you provide your sellers to declutter and rearrange, take before and after photos. Sharing these may even spark some inspiration for what potential buyers could do with the home. A WALKING TOUR OF A NEIGHBORHOOD. Do you have current or soon-to-be listings located in a desirable neighborhood? Beautifully landscaped yards, active adults and children, a nearby park, or a local coffee shop – these are all features potential buyers could have at the top of their list. This could be an opportunity to not only engage with your followers but reel in some potential buyers. Example: SHOW YOUR SENSE OF HUMOR. If you’ve scrolled on Instagram, you’ve surely seen memes and gifs scattered throughout. Do you find yourself liking or sharing these posts?Example: BE NICE. Do you spend a portion of your free time volunteering for your community? Or did you buy someone their morning coffee? Or did you place a stray shopping cart back in the stall?Example: TESTIMONIAL. Have you heard of the term “social proof?” Essentially, people are more likely to buy, use, or recommend a product, person, or service if there are supporting reviews or testimonials. If you read reviews before purchasing a product, you are seeking “social proof.”Example: ASK QUESTIONS. Your sphere is looking to you as the professional, the one with all of the answers. But oftentimes, it is helpful for you to ask the questions and gauge what your sphere needs from YOU.Examples: HOST A GIVEAWAY. Is there anything more engaging than a chance to win something free?Example: CLIENT STORIES. Did you help your client overcome numerous hurdles and obstacles in their home buying process?Example:
10 TIPS TO PACK YOUR NEXT OPEN HOUSE
By: Breakthrough Broker There’s an art to planning the perfect open house and presenting a property in the best light possible. However, you need a contingency plan if you end up receiving more visitors than first expected. Here are ten tips to help you manage a packed open house. A crowded open house means that it’s more likely you’ll get a sale, but it can also be a stressful time. You need to make sure that every viable buyer has a positive experience and that the property looks its best, while still balancing hospitality.
HOW TO ACHIEVE GREAT PROPERTY PHOTOS
Don’t be caught unprepared when its time for your residential photo shoot. Prior to your photographer arriving you want to make sure the following has been completed and taken care of. Not only will this allow for great photos but also help speed the process up. Exterior Interior Following these simple to-do items will help your photographer capture what is important…your property and its great features. Book a photo shoot today.
